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How to Start Your Business with Fundraising: A Beginner’s Guide

By FutureLab | 16 Feb 2023


Starting a business is a thrilling and challenging journey. However, before embarking on this journey, you need to have seed money to support the establishment and growth of your business. Have you ever wondered where you can get this seed money from? This is where fundraising comes in.

Fundraising is the process of gathering funds from various sources to support the establishment and growth of your business. Just keep reading as we will explore the various options for fundraising and what you need to know before you start your own fundraising.

Sources of Seed Money

Seed money can come from various sources. Some of the most common sources are:

  1. Savings: You can use your personal savings to support your business.

  2. Borrowing from the Bank: You can also borrow from the bank to support your business, however, not all banks are willing to lend money to businesses without a proven track record.

  3. Borrowing from Parents: Your parents can become your business partners and provide the seed money.

  4. Friends, Family, and Fool (3F) Investors: Some people might believe in your idea and invest in your business. These are usually your close friends and family.

  5. Sophisticated Investors: There are also sophisticated investors, such as high net worth individuals and investment bankers, who might be interested in investing in your business.

  6. Venture Capitalists: Venture capitalists are another type of investor who might be interested in investing in your business. They typically invest in startups that show potential for growth.

  7. Private Equity: Private equity firms are another type of investor who might be interested in investing in your business.

Different Stages of Fundraising

Different stages of fundraising require different types of investors. For example, in the beginning stages of your business, you might only have an idea and a business model. In this stage, you need to find friends and family who believe in your idea and are willing to invest in your business. In later stages, when you have a proven track record and numbers, you might attract more sophisticated investors such as venture capitalists and private equity firms.

Different Investors Have Different Requirements

Different investors have different requirements. For example, venture capitalists might require good dividends or a good internal rate of return (IRR). It's important to understand the requirements of each type of investor and what they are looking for in a business before approaching them for investment.

The Importance of Understanding Financial Group Map for Startups

It is crucial to understand the financial group map to raise the necessary funds to grow your business. The financial group map includes equity, dilution, and valuation, and they all work together. By understanding these concepts, you can negotiate well with investors and ensure that you are giving away the right amount of equity.

Knowing your market size is also important because it will help you determine how much funding you need and how much equity you will need to give away. Once you have determined how much funding you need, you can work out the equity you will need to give away. This is where valuation comes in. You need to know how much your company is worth and how much equity you need to give away to get the funding you need.

Maximizing Your Exit Options and Return on Equity for Successful Fundraising

Finding the right investor is crucial to your success. At the beginning stages of fundraising, angel investors or seed investors may be the best fit. These investors can help you strategize and give you the funds you need to get started. However, not having an exit strategy can leave investors uncertain and hesitant to commit their money. That is why it is important to have a solid plan in place for how investors can exit and realize their return on investment.


In conclusion, the key to successful fundraising is not just about securing the funds you need to start and grow your business, but also about understanding the various options available and knowing how to negotiate with investors. By knowing your market size, doing proper research, and understanding the financial group map, you can present a compelling case to investors and secure the funding you need on terms that are favorable for you and your business.

Moreover, by considering your exit options and return on equity, you can plan for the future and set yourself up for long-term success. So if you are ready to take the next step in your entrepreneurial journey, take the time to learn about fundraising and explore your options. The right investor could be just around the corner, ready to help you turn your vision into a reality.

Interested to learn more about Fundraising? Watch the full version of our MentorClass on Fundraising 101 now


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FutureLab is an online mentorship platform that connects students, working professionals, jobseekers and entrepreneurs with expert industry mentors across the region to help them gain new skills and insights to enhance their employability and career growth. Sign up as a mentee or join us as mentors today!

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