13 Content Hacks to Elevate Your Brand Presence
By FutureLab | 13 April 2023
Mastering content creation for your brand's social media presence is essential for a number of reasons. It enables you to showcase your brand's values and personality, helping to build a strong and engaging online presence. Additionally, creating high-quality content that resonates with your target audience can increase brand awareness and lead to higher levels of engagement, which in turn can drive more traffic to your website and ultimately increase conversions.
Here are 13 powerful social media content hacks to elevate your online presence and achieve your business goals:
1. Create giveaways for your followers
When your effort or strategy to create awareness doesn't work, try creating one giveaway content for your followers. Creating giveaways for your followers can be a highly effective way to engage with your audience and build brand awareness, which can lead to increased visibility and new followers. Make sure to set clear objectives and create a prize that will appeal to your target audience.
2. Create "storytelling" content in carousel format
Try creating content in the form of a carousel with about 5 to 7 slides. Create a story for your followers through storytelling content. Look at references from other brand social media accounts, for example, you can see interesting content on other brands’ Instagram accounts.
3. Always put CTA (Call-to-action) on last slide & caption
Always place a call-to-action (CTA) on the last slide or at the end of your caption. Don't write captions that are too long, especially if your content is already lengthy, such as carousel posts. Make it easy for our audience by minimizing the number of CTAs in our posts.
4. Include memes, funny sounds and trendy slangs
Including memes, funny sounds, and trendy slangs in your content and caption can be a highly effective way to engage with your audience and stay relevant in today's fast-paced digital landscape. By using popular cultural references, you can create a sense of familiarity and relatability with your followers, which can lead to increased engagement and brand loyalty.
5. Use not too many hashtags
Maximize your caption in just 2 paragraphs, as people tend to lose interest in reading captions that are too long. Avoid repeating information that is already stated in the post to be written again in the caption. Additionally, don't use too many hashtags. Just choose 5-10 hashtags and don't use the same hashtags repeatedly.
6. Use pictures of humans as the icon of your brand
Based on statistics, content designs that do not have a human element are difficult to engage with the audience. Therefore, using pictures of humans in your design as the icon of your brand can be a powerful way to connect with your audience and humanize your brand. This can create a sense of relatability and authenticity with your followers, which help you showcase your brand's values and personality, and make your content more memorable and shareable.
7. Always respond to DMs & comments
Don't forget to respond to DMs or comments on your social media. It is best to create a standard operating procedure for your social media. For example, make sure to respond to all DMs that come to your social media within 24 hours.
8. Use emojis
Using emojis is one way to bring your content to life. It can be a great way to make your replies more interactive and engaging, and to build more discussion with your audience. Emojis are a universal language that can convey emotion and tone in a concise and playful way. Try to pay attention to which social media accounts create interactive content that can serve as a reference for you.
9. Create content to promote an upcoming Q&A session
Creating content to promote a Q&A session can be a great way to engage with your audience and build excitement around your brand. By announcing the Q&A session in advance and asking followers to drop their questions, you can create a sense of anticipation and encourage more participation. This can also help you to generate content ideas and provide value to your followers by addressing their specific questions and concerns.
10. Do pollings 3x per week on IG story, LinkedIn and Twitter
Try to interact with your audience through polls that you can conduct on IG Story, LinkedIn, and Twitter. You can provide 5 questions every 2 days, related to your product or brand. This can be a great way to gather feedback and opinions from your audience, and to engage them in a more interactive way. Polls can also be a useful tool for generating new content ideas and tailoring your messaging to better resonate with your followers.
11. Create more contents in video format
Nowadays, most people prefer to consume content in video format. Therefore, creating video content can be a powerful way to elevate your brand's social media presence and engage with your audience in a more dynamic and visually compelling way. By using video, you can showcase your products or services, share your brand's story, or provide valuable insights and tips in a way that is easy to digest and visually engaging.
12. Create infographics
In addition to creating video content, try to also create infographics that aim to provide information to your audience. Infographics are a great way to present complex information in a visually appealing and easy-to-understand format. They can be used to explain complex concepts, present data, or showcase your brand's unique selling points.
13. Put reviews and testimonials
Including customer reviews and testimonials in your monthly content editorial can increase your brand's credibility and trust. It showcases the value of your products/services, builds relationships with your audience, and encourages engagement with your brand.
In conclusion, these content hacks can help elevate your brand presence on social media. By creating engaging content, using popular trends and memes, including human elements in design, interacting with your audience, and leveraging customer reviews, you can increase your brand's visibility, build trust with your audience, and ultimately drive more sales. Incorporating these tactics into your social media strategy can help your brand stand out in a crowded digital landscape.
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