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Crafting Your Brand Presence on Social Media: 3 Tips for Success

Updated: Jan 9

By FutureLab | 9 March 2023


In our earlier blog post on 5 Steps to Master Social Media Storytelling for Personal and Business Growth, we discussed how storytelling can benefit you in three ways: by creating more opportunities, accelerating growth, and building influence. Additionally, we highlighted the importance of adopting a new mindset that involves unlearning past beliefs and acquiring new skills to effectively share your stories and enhance your abilities

Having identified the area in which you wish to focus your skills, you can start the process of establishing your brand presence on social media, with the ultimate aim of building influence. Your level of influence will be largely determined by your understanding of why you do what you do. By understanding your purpose, you can effectively communicate your story and engage with your audience. This article will outline the steps involved in building your brand presence on social media

Building Your Brand Presence on Social Media

Although building an audience on social media can be a time-consuming process, the results can be great if approached in the right way. Here are 3 essential steps that you can try out when building your social media presence:

1. Provide the Right Content to the Right Audience

Targeting the appropriate audience with suitable content is crucial in ensuring that your message resonates with your intended readers or viewers. To achieve this, it is important to understand your audience demographics, including their age, gender, location, interests, and other relevant characteristics, prior to creating content.

Once you have a clear understanding of your target audience, it is essential to research the type of content they prefer. Analyzing their social media profiles, blogs, forums, and other online platforms will give you insight into the type of content they are currently engaging with. For instance, short-form videos have emerged as a popular content format on social media, with platforms like TikTok, Instagram Reels, and YouTube Shorts competing for users' attention.

2. Provide Value to Your Audience

Providing value to your followers is crucial for audience growth. It is essential to have a deep understanding of your audience's needs and desires and consider how you can assist them. Provide solutions to their problems, offer helpful tips and advice, and engage them in meaningful conversations.

When creating content, whether you seek to educate or inspire them, it is essential to keep your audience at the forefront of your mind. Remember, it is not about you, but your audience.

3. Experiment with Different Content

To cultivate an audience, it is important to explore and experiment with various types of content. You can publish various contents on your social media pages and evaluate which content resonates the most with your audience. Each social media platform caters to different demographics and age groups, and hence, it is essential to customize your content to align with your audience's interests and preferences.

Identify the platforms where your audience is most engaged and produce content that is appropriate for those channels. For instance, if your audience is active on Instagram, use visually appealing images to capture their attention

Not to forget, make sure to monitor your audience's response to your content and adjust your approach accordingly. Use analytics to track engagement and tweak your content to improve its effectiveness.


It is crucial to reset your mindset and discard your past learnings. Building an audience on social media requires patience and hard work, but it can lead to significant outcomes if executed effectively. Concentrate on delivering value to your followers, explore diverse content formats, and customize your content to align with your audience's interests and preferences.

Looking to level up your brand presence on social media? Schedule a session with our expert mentors from top companies in Southeast Asia and discover how they can help you elevate your brand presence.


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FutureLab is an online mentorship platform that connects students, working professionals, jobseekers and entrepreneurs with expert industry mentors across the region to help them gain new skills and insights to enhance their employability and career growth. Sign up as a mentee or join us as mentors today!

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